It Ain’t Easy Being Green

AMSOIL INC. is headquartered in the land of 10,000 lakes. Imagine clean, blue water, pine trees for days, and wildlife that roams free. It is a beautiful place and we do our best to not take it for granted.

McDonalds or KFC: Should I Run Vegetable Oil in my Diesel?

Ever drive down the road in the middle of nowhere and run across the scent of French fries? Maybe it made you think some punk threw his garbage from his car into the ditch and the wind was just right to catch a whiff as you drove by.

Why You Should Warm Up Your Motorcycle Before Riding

Sturgis motocycle

As soon as you crawl out of bed tomorrow morning, try this experiment: run outside and sprint down the street. Aside from embarrassment over your jammies (or lack thereof), how do you suppose you’ll feel?

Al Amatuzio: A Heart of Gold

To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and independent Dealers, and supported numerous causes through his philanthropic ways.

AMSOIL Dealers Remember Al and His Legacy

The loss of our founder, A.J. Amatuzio, has reverberated among thousands of people whose lives he helped improve throughout his lifetime. The outpouring of support has been tremendous, with stories being told among Dealers and corporate staff that remind us of the impact he had beyond revolutionizing the lubricants industry.

We Called Him Al

Albert J. Amatuzio Jr. Much of the world knew him as the founder of a Midwest synthetic lubrication company that challenged the biggest companies in the business – going on not only to survive but flourish. Today AMSOIL stickers are proudly displayed on the windows and bumpers of every make and model, social media brims

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Mourning the Loss of AMSOIL founder Al Amatuzio

As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and legend that defied convention. Click here to read about the man that shaped an

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