Why You Should Warm Up Your Motorcycle Before Riding

Sturgis motocycle

As soon as you crawl out of bed tomorrow morning, try this experiment: run outside and sprint down the street. Aside from embarrassment over your jammies (or lack thereof), how do you suppose you’ll feel?

Al Amatuzio: A Heart of Gold

To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and independent Dealers, and supported numerous causes through his philanthropic ways.

AMSOIL Dealers Remember Al and His Legacy

The loss of our founder, A.J. Amatuzio, has reverberated among thousands of people whose lives he helped improve throughout his lifetime. The outpouring of support has been tremendous, with stories being told among Dealers and corporate staff that remind us of the impact he had beyond revolutionizing the lubricants industry.

We Called Him Al

Albert J. Amatuzio Jr. Much of the world knew him as the founder of a Midwest synthetic lubrication company that challenged the biggest companies in the business – going on not only to survive but flourish. Today AMSOIL stickers are proudly displayed on the windows and bumpers of every make and model, social media brims

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Mourning the Loss of AMSOIL founder Al Amatuzio

As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and legend that defied convention. Click here to read about the man that shaped an

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