The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate more power and performance in their quest for max velocity.
This week has brought two main events that we here at AMSOIL and our fellow enthusiasts look forward to all year. Sturgis is about to wrap up, and we’ve had some big things taking place that are sure to leave attendees a little star struck.
Most of us have a car battery story we could resurrect if asked. I have a few, but the most memorable was in 1986 when my son was born. On our seventh anniversary, my wife and I had dined at the now-forgotten Lemon Drop Restaurant on London Road in Duluth, Minn.
The Internet is abuzz over the latest Blackstone Labs newsletter. OK, “abuzz” may be a stretch. But the newsletter certainly has sent the motor oil geeks among us into a tizzy. The distinguished oil analysis laboratory sought to answer the age-old question: Does it really matter which brand of motor oil your use?
Let me introduce you to our videographer/producer, Wyatt Gruben. We rarely see him in the office, mostly because he’s off at an event getting some pretty awesome footage.
AMSOIL INC. is headquartered in the land of 10,000 lakes. Imagine clean, blue water, pine trees for days, and wildlife that roams free. It is a beautiful place and we do our best to not take it for granted.
To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and independent Dealers, and supported numerous causes through his philanthropic ways.
The loss of our founder, A.J. Amatuzio, has reverberated among thousands of people whose lives he helped improve throughout his lifetime. The outpouring of support has been tremendous, with stories being told among Dealers and corporate staff that remind us of the impact he had beyond revolutionizing the lubricants industry.
Albert J. Amatuzio Jr. Much of the world knew him as the founder of a Midwest synthetic lubrication company that challenged the biggest companies in the business – going on not only to survive but flourish. Today AMSOIL stickers are proudly displayed on the windows and bumpers of every make and model, social media brims
As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and legend that defied convention. Click here to read about the man that shaped an