1968 Chevrolet C10 Pickup Truck Wins GM Design Award for Truck of the Year

The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth

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The Cars are Stars at the 2017 Tokyo Auto Salon Show

In January the celebrated 2017 Tokyo Auto Salon (TAS) unpacked another year of cars and aftermarket products for tens of thousands of visitors who invaded Asia’s largest automotive festival.

A Visit with DUB Magazine Co-Founder Myles Kovacs

When I returned to AMSOIL in 1996 and attended my first SEMA Show, one of my first aims was to get a handle on the publishing industry, especially with regard to the magazines that were out there covering the scene from various angles. It was astonishing how many niches there were. What an exciting industry.

Team Hybrid Hits the Ground Running in 2017

Team Hybrid knows how to make an entrance, kicking off the New Year with impressive show wins and national media coverage. Founder & President James Lin reports big news in the early stages of 2017, and from the looks of things, Team Hybrid is set to remain a dominant force in the tuner scene wherever

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AMSOIL Wins Global Media Award at 2016 SEMA Show

The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long

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SEMA 2016 Opens Its Doors and Show Floors

This week marks the 50th anniversary of the SEMA Show, and the theme this year says it all: We Built This.

1962 Willys Wagon Wins AMSOIL Trophy

The Endless Summer Cruisin’ car show (Oct. 6-9, 2016 in Ocean City, Md.) was a spectacular event for many reasons, one of which was the opportunity to meet car enthusiast Greg Wantz. Greg and his 1962 Willys Wagon, equipped with an F4-134 engine, won the six-foot-tall AMSOIL trophy, meaning his vehicle stood out to us the most.

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SEMA Battle of the Builders: Young Gun’s ’57 Bel-Air Looks for the Win

Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.

Custom BMW 135i Set for SEMA Appearance in AMSOIL Booth, DUB Magazine Show Issue

Turning heads within the show car scene can be a daunting task, especially among the tuner elite who attend high-profile shows with vehicles ready for their close-ups. These enthusiasts aim to stand out in a way that makes their vehicular statement known and respected among their peers. One of the ultimate destinations for any project

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2016 Summer Car Show Wrap-Up

Should I use motor oil additives in my engine?

Here at AMSOIL, we love everything with an engine. We are a company of car enthusiasts and we share your passion of working on our vehicles, fine-tuning their performance or cruising down the highway. The summer of 2016 was all about car shows. If we weren’t at a car show, we were prepping for the next

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