AMSOIL Heads to SEMA New Product Showcase with 13 New Products

SEMA

The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.

Best in the West: Team Hybrid Dominates at Las Vegas Import Face-Off Event

In the competitive arena of the Import Face-off (IFO) series, of which AMSOIL is the Official Oil, Team Hybrid consistently shows up on the West Coast to represent the epitome of a winning formula. This is apparent in both their vehicles and team mentality, which has earned them countless awards and the respect of their

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A Beginner’s Guide to the Fall Carlisle Car Show

It was a 1982 Chevy Camaro. Lola was her name. My late husband had saved his hard-earned money to purchase Lola when he was just 15 years old. When he blew the horn, the “Dukes of Hazzard” theme played. He picked me up in it for one of our first dates.

Some of Our Favorites from Hot August Nights

This week has brought two main events that we here at AMSOIL and our fellow enthusiasts look forward to all year. Sturgis is about to wrap up, and we’ve had some big things taking place that are sure to leave attendees a little star struck.

This Weekend: Catch AMSOIL at Back to the 50’s

Back to the 50s 2017

We’ve got a sneak peek at some of the cars descending on the Minnesota Fairgrounds for the 44th Annual Back to the 50’s Car Show in St. Paul, Minn. AMSOIL is the Official Oil of this long-standing event, which was voted Best Car Show in the nation by USA Today readers in 2016 and that draws

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Street Rodder Road Tour Pays Visit to AMSOIL and the Northland

Street Rodder Road Tour 2017

Have you ever owned a car that you really loved to drive and enjoyed being with? I have, and I know an awful lot of others who have experienced this kind of happiness. The follow-up question is this: Did you obtain the car for free, or did you have to buy it?

Our Favorite Car(s) from Cruisin’ Ocean City

William Jones Winner Cruisin Ocean City

Memorial Day weekend is upon us, signaling the unofficial launch of summer and drawing out the masses in search of ways to enjoy it. While camping and traveling are staples, car shows are also near the top of the list as ways of bringing nostalgic fun for all ages no matter the locale.

1968 Chevrolet C10 Pickup Truck Wins GM Design Award for Truck of the Year

Chevy C10 Truck of the Year

The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth

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The Cars are Stars at the 2017 Tokyo Auto Salon Show

Tokyo Auto Show

In January the celebrated 2017 Tokyo Auto Salon (TAS) unpacked another year of cars and aftermarket products for tens of thousands of visitors who invaded Asia’s largest automotive festival.

A Visit with DUB Magazine Co-Founder Myles Kovacs

DUB Lebron James

When I returned to AMSOIL in 1996 and attended my first SEMA Show, one of my first aims was to get a handle on the publishing industry, especially with regard to the magazines that were out there covering the scene from various angles. It was astonishing how many niches there were. What an exciting industry.