AMSOIL has a new Distributor in the Dominican Republic – Motoplex of Grupo Bonanza – and earlier this month they rolled out the red carpet to welcome AMSOIL Director of International Sales Laurent Leduc and AMSOIL Senior Tribologist and Corporate Technical Fellow Dave Anderson for their “AMSOIL inauguration” party Thursday, May 5. The event, which preceded a full day of training about AMSOIL synthetic lubricants and other products, garnered impressive media coverage from local press and television.
Motoplex of Grupo Bonanza, located in Santo Domingo, is now the official AMSOIL Distributor for all of the Dominican Republic. Grupo Bonanza has been a leader in the automotive market in the Dominican Republic for more than 46 years as the exclusive distributor for Mitsubishi while offering a complete line of high-quality vehicles, batteries and tires. They also represent Citroen and carry a line of motorcycles.
Dario Lama, Vice President of Operations for Grupo Bonanza and Motoplex, and Laurent Leduc presided over the event where they received a group of more than 100 guests to inaugurate the new brand they are carrying. Grupo Bonanza is recognized as a leader on the race track. Laurent Leduc stated, “We are honored to have Motoplex of Grupo Bonanza as our Exclusive Distributor in this country, who share the same passion for quality as our company. We are convinced that the quality of AMSOIL synthetic lubricants partnered with the experience and expertise of Grupo Bonanza will bring many benefits to the automotive industry in the Dominican Republic.”
Racing is the thread that brought the two companies together. When Jose Lama, son of VP of Operations Dario Lama, began racing motocross in the U.S. he became aware of, and increasingly impressed with, the AMSOIL brand and the breadth of its product line. Motoplex of Grupo Bonanza impressed AMSOIL in return by its high standards.
The inauguration was described as “An atmosphere of comradery, decorated with crystal tables adored with flowers atop black drums. The attendees appreciated the arrangement and the qualities of the products on display that night.”
The following day Dave Anderson provided a full day of training to the Motoplex sales team on the benefits of AMSOIL products to strengthen the team’s inauguration into high-quality synthetics.