AMSOIL is all about enthusiasts who work hard and play harder, whether on a sled, dirt bike or in a car. Together we’re fiercely “Devoted to Protection” when it comes to taking care of our vehicles and toys.
Here at AMSOIL, 2017 delivered a whirlwind of activity from start to finish. From new and reformulated products that further solidified our status as the leader in synthetic lubricant technology, to the loss of our beloved founder Al Amatuzio, it’s been a year of highs and lows unlike any other in our history.
The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.
The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate more power and performance in their quest for max velocity.
The Sturgis Motorcycle Rally is a true bucket-list destination for any motorcycle enthusiast. Each year thousands upon thousands of riders descend on Sturgis, S.D., and turn this small, sleepy town into a motorcycle mecca. Some travel the road to Sturgis as an annual endeavor, while others make it a once-in-a-lifetime journey. In either case, there
A couple weekends ago, those of us in Wisconsin and Minnesota experienced spring-like temps in the 50’s and 60’s. It brought out the sights and sounds of a few brave motorcyclists on their first ride of the year, despite knowing winter was not yet over. While we’re currently back to experiencing winter up north as