On the Road to SEMA with Chris Mangum of MAD Industries

It’s been a lot of fun going to SEMA these past 21 years. SEMA seemed big even back then when the South Hall of the Las Vegas Convention Center didn’t exist yet. Today it’s massive and still bursting at the seams.

AMSOIL Heads to SEMA New Product Showcase with 13 New Products

SEMA

The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.

AMSOIL Expands Signature Series Line with 5W-50 Synthetic Motor Oil for Ford Mustangs

What is it about the Ford Mustang that so excites the imagination? Well, for starters, consider the name. Mustang. When I think of mustangs, I think of wild horses. And when older men think of Mustangs, they think of the wild horsepower packed under the hood of that particular breed of Sixties muscle car.

1968 Chevrolet C10 Pickup Truck Wins GM Design Award for Truck of the Year

Chevy C10 Truck of the Year

The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth

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AMSOIL Wins Global Media Award at 2016 SEMA Show

SEMA Global Media Awards

The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long

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SEMA 2016 Opens Its Doors and Show Floors

SEMA 2016

This week marks the 50th anniversary of the SEMA Show, and the theme this year says it all: We Built This.

SEMA Battle of the Builders: Young Gun’s ’57 Bel-Air Looks for the Win

Bel Air Preview

Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.

Custom BMW 135i Set for SEMA Appearance in AMSOIL Booth, DUB Magazine Show Issue

BMW 135i Team Hybrid

Turning heads within the show car scene can be a daunting task, especially among the tuner elite who attend high-profile shows with vehicles ready for their close-ups. These enthusiasts aim to stand out in a way that makes their vehicular statement known and respected among their peers. One of the ultimate destinations for any project

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Here’s What We’re Most Excited About for the Upcoming SEMA Show

Mustang

SEMA is a less than a month out, and we here at AMSOIL are gearing up for one of our most exciting appearances yet. In a show of this magnitude, companies pull out all the stops in causing a splash and cutting through all the noise generated by every heavy-hitter within the specialty automotive industry.

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This 2010 Evo X SE Runs on Adrenaline and AMSOIL Synthetic Lubricants

2010 Evo X SE

Mitsubishi Evo owners have always been some of the most loyal and innovative tuner enthusiasts on the scene. These guys are serious about their craft, and Evos afford them endless opportunities to sculpt a standard high-performance vehicle into their very own modified masterpiece. While the Evo is in its last year of production, it will

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