AMSOIL Expands Signature Series Line with 5W-50 Synthetic Motor Oil for Ford Mustangs

What is it about the Ford Mustang that so excites the imagination? Well, for starters, consider the name. Mustang. When I think of mustangs, I think of wild horses. And when older men think of Mustangs, they think of the wild horsepower packed under the hood of that particular breed of Sixties muscle car.

1968 Chevrolet C10 Pickup Truck Wins GM Design Award for Truck of the Year

The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth

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AMSOIL Wins Global Media Award at 2016 SEMA Show

The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long

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SEMA 2016 Opens Its Doors and Show Floors

This week marks the 50th anniversary of the SEMA Show, and the theme this year says it all: We Built This.

SEMA Battle of the Builders: Young Gun’s ’57 Bel-Air Looks for the Win

Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.

Custom BMW 135i Set for SEMA Appearance in AMSOIL Booth, DUB Magazine Show Issue

Turning heads within the show car scene can be a daunting task, especially among the tuner elite who attend high-profile shows with vehicles ready for their close-ups. These enthusiasts aim to stand out in a way that makes their vehicular statement known and respected among their peers. One of the ultimate destinations for any project

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Here’s What We’re Most Excited About for the Upcoming SEMA Show

SEMA is a less than a month out, and we here at AMSOIL are gearing up for one of our most exciting appearances yet. In a show of this magnitude, companies pull out all the stops in causing a splash and cutting through all the noise generated by every heavy-hitter within the specialty automotive industry.

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This 2010 Evo X SE Runs on Adrenaline and AMSOIL Synthetic Lubricants

Mitsubishi Evo owners have always been some of the most loyal and innovative tuner enthusiasts on the scene. These guys are serious about their craft, and Evos afford them endless opportunities to sculpt a standard high-performance vehicle into their very own modified masterpiece. While the Evo is in its last year of production, it will

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Richard Andrew’s Mitsubishi Evo Still Turning Heads After SEMA

Long after the SEMA show is behind us, our partnerships with some of the nation’s premier vehicle builders continue to pay off. Our talented designers foster the momentum gained from having their vehicles placed in front of thousands in the specialty automotive industry, and many receive high-profile media attention in print, online and social media

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Team Hybrid Celebrates 21 Years of Tuner Excellence

It’s been another great year for Team Hybrid, which recently celebrated 21 years in existence as arguably one of the best tuner enthusiast groups on the scene. At its inception, Founder and President James Lin had a vision to organize other like-minded individuals who shared the same passion for modifying their rides into revolutionary works

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