2015 AMSOIL Year in Review: Part 1


Here we are on the cusp of another New Year, a time for reflection and a look back at the many great happenings of 2015. It’s been a productive year here at AMSOIL with several new product launches, new and continued partnerships and a growing presence among enthusiasts in all corners of the automotive performance industry. Take a walk down memory lane with us as we reflect on some of the things that made 2015 such a great year for AMSOIL and enthusiasts alike.


We wasted no time launching the first of many new products to come in 2015. January marked the rollout of our new AMSOIL Synthetic Dirt Bike Oil in three different viscosities. Here’s the story on what makes it so great.

Soon after, we introduced a welcome addition to our Signature Series line with AMSOIL 5W-50 Synthetic Motor Oil geared towards high-performing Ford Mustang engines.

AMSOIL launched an exciting sweepstakes to give one lucky winner a replica of Kevin Windham’s legendary race-winning 2015 Honda CRF450. Winner Glenn Fields rode off into the sunset on this high-performance bike courtesy of AMSOIL and MMI.


AMSOIL continued expanding our Signature Series product line with the addition of 0W-40 Synthetic Motor Oil.

The AMSOIL-sponsored Speed Shop Tour hosted by our partners at 742 Marketing kicked off, giving tuner and drag racing enthusiasts a venue to showcase their style amongst their peers.  Photo_Mar_05_2_32_34_PM.jpg


While those of us up north are usually waiting for motorcycle season to resume this time of year, our Southern friends enjoy yearlong riding conditions. AMSOIL unveiled two new products for the motorcycle market just in time for the start of Daytona Bike Week. New AMSOIL Synthetic V-Twin Primary Fluid and AMSOIL Synthetic V-Twin Transmission Fluid joined our lineup. V-Twin riders rejoiced at having dedicated fluid options that enhanced their bike’s performance.

AMSOIL hit Daytona Bike Week as Official Oil, armed with new products and a bigger presence than ever before.



AMSOIL revealed several new products aimed at the ATV/UTV enthusiast looking for the best performance for their beloved machines. AMSOIL 10W-40 Synthetic ATV/UTV Motor Oil, AMSOIL 5W-50 Synthetic ATV/UTV Oil, AMSOIL Synthetic ATV/UTV Transmission & Differential Fluid and AMSOIL Synthetic ATV/UTV Front Drive Fluid made their entrance this month.


The 2015 Diesel Power Challenge kicked off, with AMSOIL once again on hand as sponsor and Official Oil. Defending 2014 champion Lavon Miller again placed first with his ’04 Dodge Ram 3500.


AMSOIL introduced new Synthetic Metric Motorcycle Oil in 10W-30 and 10W-40 viscosities.

New AMSOIL Ethylene Glycol Antifreeze and Coolant launched, available in two formulations for passenger car/light truck and heavy-duty applications.

With so many events to cover we could keep going, and we will; tomorrow. Stay tuned for part two of the AMSOIL 2015 Year in Review as we look at more of the AMSOIL happenings that took place in the second half of the year.

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