In January the celebrated 2017 Tokyo Auto Salon (TAS) unpacked another year of cars and aftermarket products for tens of thousands of visitors who invaded Asia’s largest automotive festival. The Salon continues to be one of the top motor shows in the world for modified and tuned cars, comparable to our annual SEMA Show in Las Vegas and the Essen Motor Show in Europe.
TAS, also known as SEMA Japan, is a three-day event held annually at the Makuhari Messe – International Convention Complex in Chiba, Japan. Since its inauguration in 1983, TAS has drawn visitors and exhibitors from aftermarket parts manufacturers, custom shops, care manufacturers, automotive businesses and automotive vocational schools.
You just don’t draw a crowd like this unless there’s something to see and, as is the custom, there was indeed much to see. Some of what we saw was over-the-top, even weird, but there was enough eye candy to make one drool.
How do you spell style?
Some begin with the letter L as in Lamborghini. Others spell it with a P as in Porsche Macan GTS. Still others covet the word style in the form of a Mitsubishi. Wherever you went automotive DNA was in the atmosphere, intoxicating imaginations and making us dream.
As usual, many new cars and gadgets were introduced, but the highlight for us was the announcement of an exciting new exclusive partnership between AMSOIL and the Japanese firm JP Material. Greg Sandbulte, senior vice president, international, made morning and afternoon presentations, along with John Zhang, our international account manager serving this part of the world.
JP Material had an impressive 90-square-meter show booth. AMSOIL Signature Series Synthetic Motor Oil shared the space equally with JP’s own RED SEED brand. Greg and John were there to show support as the TAS became the launchpad for widespread distribution of our products in that country.
An unusual feature of the partnership is the packaging. AMSOIL will be shipping the oil in 55-gallon drums to be re-packaged in the tin cans that have come to be associated with premium-quality products in Japan. This is the first time that AMSOIL Signature Series and XL Synthetic Motor Oil have been packaged in cans. You can see them in the photos.
The visit yielded many special moments. We look forward to sharing an exciting future together.