AMSOIL-Sponsored Motorcycle Rallies

Every year, millions of riders mount their bikes and ride to one of the nation’s iconic motorcycle rallies, including Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week. Riders travel far from home to meet up with fellow motorcycle enthusiasts, listen to great music and blow off steam.

AMSOIL is a company of enthusiasts who love meeting other riders and spending time at races, rallies and events. And it’s not just lip service, we also lend our support and sponsorship to bring motorcycle rallies to life as the Official Oil of Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week.

Sturgis Motorcycle Rally

First held in 1938, the Sturgis Motorcycle Rally has grown from a small gathering of enthusiasts to the premier biker event of the year, attracting half a million riders to South Dakota every summer.

As the Official Oil of the Sturgis Motorcycle Rally, AMSOIL maintains a huge presence in the area, including several oil change locations and a corporate booth on Main Street where enthusiasts can learn more about the entire AMSOIL product line. We even have some recommended rides in the area.

Upcoming Rally Dates:

• 87th Sturgis Motorcycle Rally: Aug. 6-15, 2027
• 88th Sturgis Motorcycle Rally: Aug. 4-13, 2028
• 89th Sturgis Motorcycle Rally: Aug. 3-12, 2029
• 90th Sturgis Motorcycle Rally: Aug. 2-11, 2030
• 91st Sturgis Motorcycle Rally: Aug. 1-10, 2031

Daytona Bike Week

Daytona Bike Week marks the unofficial start to summer rally season. Hundreds of thousands of riders flock to Daytona Beach to soak up the sun, take in the sights and ride the famous 22-mile Daytona Bike Week Loop through the Florida countryside.

AMSOIL is the Official Oil of Daytona Bike Week.

Upcoming Rally Dates:

• 86th Daytona Bike Week: March 5-14, 2027
• 87th Daytona Bike Week: March 3-12, 2028
• 88th Daytona Bike Week: March 2-11, 2029
• 89th Daytona Bike Week: March 1-10, 2030
• 90th Daytona Bike Week: Feb. 28-March 9, 2031

Dates after 2027 follow the rally’s usual schedule. Confirm them with the organizer before you travel.

Laconia Motorcycle Week

Laconia Motorcycle Week is billed as the “World’s Oldest Motorcycle Rally” and has also become one of the largest over the past century.

AMSOIL is the Official Oil of Laconia Motorcycle Week.

Upcoming Rally Dates:

• 104th Laconia Motorcycle Week: June 12-20, 2027
• 105th Laconia Motorcycle Week: June 10-18, 2028
• 106th Laconia Motorcycle Week: June 9-17, 2029
• 107th Laconia Motorcycle Week: June 8-16, 2030
• 108th Laconia Motorcycle Week: June 14-22, 2031

Dates after 2027 follow the rally’s usual schedule. Confirm them with the organizer before you travel.

There’s no time like the present to start your rally planning. We look forward to seeing you at your favorite rally soon.

This page is part of AMSOIL Racing and Events. See every series, event and show AMSOIL sponsors.

Recommended AMSOIL products

Start with AMSOIL synthetic V-twin motorcycle oil and check out the AMSOIL Product Guide to find additional AMSOIL products specifically designed for your bike.

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