AMSOIL Sponsors Your Favorite Motorcycle Rallies

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David Hilgendorf
by David Hilgendorf
July 3, 2024

Every year, millions of riders mount their bikes and ride to one of the nation’s iconic motorcycle rallies, including Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week. These rallies define the lives of many riders as they travel far from home to meet up with fellow motorcycle enthusiasts, listen to great music and blow off steam.

AMSOIL is a company of enthusiasts, and we love meeting other riders and spending time at races, rallies and events. And it’s not just lip service, we also lend our support and sponsorship to bring motorcycle rallies to life by being the Official Oil of Sturgis Motorcycle Rally, Daytona Bike Week, and Laconia Motorcycle Week.

Sturgis Motorcycle Rally

First held in 1938, the Sturgis Motorcycle Rally has grown from a small gathering of enthusiasts to the premier biker event of the year, attracting half a million riders to South Dakota every summer.

As the Official Oil of the Sturgis Motorcycle Rally, AMSOIL maintains a huge presence in the area, including several oil change locations and a corporate booth on Main Street where enthusiasts can learn more about the entire AMSOIL product line. We even have some recommended rides in the area.

Upcoming Rally Dates:

  • 84th Sturgis Motorcycle Rally, August 2-11, 2024
  • 85th Sturgis Motorcycle Rally, August 1-10, 2025
  • 86th Sturgis Motorcycle Rally, August 7-16, 2026

Daytona Bike Week

Daytona Bike Week marks the unofficial start to summer rally season. Hundreds of thousands of riders flock to Daytona Beach to soak up the sun, take in the sights and ride the famous 22-mile Daytona Bike Week Loop through some of Florida’s finest countryside.

AMSOIL is the Official Oil of Daytona Bike Week.

Upcoming Rally Dates:

  • 84th Daytona Bike Week, March 7-15, 2025
  • 85th Daytona Bike Week, March 6-16, 2026
  • 86th Daytona Bike Week, March 5-14, 2027

Laconia Motorcycle Week

Laconia Motorcycle Week is the nation’s oldest motorcycle rally and has also become one of the largest over the past century.

AMSOIL is the Official Oil of Laconia Motorcycle Week.

Upcoming Rally Dates:

  • 103rd Laconia Motorcycle Week, June 14-22, 2025
  • 104th Laconia Motorcycle Week, June 13-21, 2026
  • 105th Laconia Motorcycle Week, June 12-20, 2027

There’s no time like the present to start planning for next year. We look forward to seeing you at your favorite rally soon.

by David Hilgendorf

AMSOIL Technical Writer and 20-year veteran of the motorcycle industry. Enjoys tearing things apart to figure out how they work. If it can’t be repaired, it’s not worth owning.

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