The loss of our founder, A.J. Amatuzio, has reverberated among thousands of people whose lives he helped improve throughout his lifetime. The outpouring of support has been tremendous, with stories being told among Dealers and corporate staff that remind us of the impact he had beyond revolutionizing the lubricants industry.
Albert J. Amatuzio Jr. Much of the world knew him as the founder of a Midwest synthetic lubrication company that challenged the biggest companies in the business – going on not only to survive but flourish. Today AMSOIL stickers are proudly displayed on the windows and bumpers of every make and model, social media brims
As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and legend that defied convention. Click here to read about the man that shaped an
