To borrow a famous slogan, just do it. There is still some confusion about changing to a different type of oil in vehicles, particularly older models that have accumulated many miles. A small group of ill-informed individuals in garages and on blogs still cling to old beliefs that synthetic motor oils cause roller followers to
Here at AMSOIL, 2017 delivered a whirlwind of activity from start to finish. From new and reformulated products that further solidified our status as the leader in synthetic lubricant technology, to the loss of our beloved founder Al Amatuzio, it’s been a year of highs and lows unlike any other in our history.
The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.
Over the course of Team Hybrid’s 22+ years in existence, President James Lin and his team have built an empire that shows no signs of stopping. Based on a foundation of passion, loyalty and a serious knack for building first-class vehicles, Team Hybrid is still turning heads and sweeping awards everywhere they go.
The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth
When I received the assignment to share five reasons to switch to AMSOIL, I did something different: I was curious to hear what others at AMSOIL would say, so I decided to crowdsource it, sending an email to several people on our staff to pick their brains a bit. Until 2005, the word “crowdsourcing” didn’t
Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.
Nothing says summer quite like the sight of well-kept hot rods, muscle cars, street rods and other classics hitting the open road. After a long winter of storage, owners are eager to clock more miles while making the rounds throughout the summer car show scene. This weekend, there are two grand-scale car show events taking
