When I returned to AMSOIL in 1996 and attended my first SEMA Show, one of my first aims was to get a handle on the publishing industry, especially with regard to the magazines that were out there covering the scene from various angles. It was astonishing how many niches there were. What an exciting industry.
Team Hybrid knows how to make an entrance, kicking off the New Year with impressive show wins and national media coverage. Founder & President James Lin reports big news in the early stages of 2017, and from the looks of things, Team Hybrid is set to remain a dominant force in the tuner scene wherever
It’s been a long, long time since motor oil was “just oil.” In the 1930s, someone decided to begin putting wax modifiers in the oil to address the problem of wax residue after the refining process. Thus was born the motor oil additive market. Today, motor oils, whether petroleum or synthetic, contain a variety of
An engine is nothing more than an air pump. The more air it ingests, the more fuel it can burn. And more fuel equals more power.
Here at AMSOIL, we truly are a company of enthusiasts. We may be engineers, chemists and manufacturers. But we’re also racers, gearheads and thrill-seekers. Like you, we’re at our best when we are working on our vehicles, fine-tuning their performance or cruising down the highway.
When I received the assignment to share five reasons to switch to AMSOIL, I did something different: I was curious to hear what others at AMSOIL would say, so I decided to crowdsource it, sending an email to several people on our staff to pick their brains a bit. Until 2005, the word “crowdsourcing” didn’t
If you’ve been following our blog lately, it’s pretty clear that we’re into snowmobiles. When living in an area that gets below-zero highs, you can feel a little antsy being stuck inside.
Snow has finally arrived. Your snowmobile should be prepped and ready to hit the trail or carve the mountainside. One question we get a lot around here is, “Should I use AMSOIL INTERCEPTOR Synthetic 2-Stroke Oil or DOMINATOR Synthetic 2-Stroke Racing Oil in my sled?”
Winter temperatures can lead to power loss in diesel engines, which can be frustrating and potentially dangerous. Diesel fuel treatments provide an additional level of security against these problems and can restore performance and ensure filters do not clog.
Hi again, race fans! I hope everyone had a good holiday. As we charge toward the New Year here at AMSOIL, we are entering the height of our busy season. With Monster Energy Supercross, AMSOIL Arenacross and Monster Jam Triple Threat all kicking off this weekend and AMSOIL Championship Snocross in full swing, there is no