The loss of our founder, A.J. Amatuzio, has reverberated among thousands of people whose lives he helped improve throughout his lifetime. The outpouring of support has been tremendous, with stories being told among Dealers and corporate staff that remind us of the impact he had beyond revolutionizing the lubricants industry.
Recent Posts by Jamie Jarvi
A couple weekends ago, those of us in Wisconsin and Minnesota experienced spring-like temps in the 50’s and 60’s. It brought out the sights and sounds of a few brave motorcyclists on their first ride of the year, despite knowing winter was not yet over. While we’re currently back to experiencing winter up north as
Team Hybrid knows how to make an entrance, kicking off the New Year with impressive show wins and national media coverage. Founder & President James Lin reports big news in the early stages of 2017, and from the looks of things, Team Hybrid is set to remain a dominant force in the tuner scene wherever
Winter is upon us in most of the country, and with it brings the makings of outdoor memories made only in the snow. Aside from skiing, ice fishing and forming snowmen and angels, snowmobiling is usually at the top of the list when it comes to winter fun. After reviewing the trail offerings of the Midwest
Founded in Wisconsin, AMSOIL is a company at the heart of snowmobile country. Did you know the snowmobile was invented here in our state? It’s true. Carl Eliason brought to life his idea of a “motor toboggan” in 1924 and the rest, as they say, is history.
Old man winter is making his official entrance this weekend with the season’s first snow storm lumbering across the Midwest. Winter enthusiasts have been anxiously awaiting the chance to take their first snowmobile rides of the season, and the time has nearly come to execute plans and trail routes that have been laid out for weeks.
The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long
Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.
After thousands of entries and months of anticipation, AMSOIL is excited to announce the winner of the Devoted to Protection Sweepstakes. Without further ado, let’s take a look at the moment George E. out of Detroit became the proud new owner of a custom 1972 Mustang Mach 1 courtesy of AMSOIL.
Turning heads within the show car scene can be a daunting task, especially among the tuner elite who attend high-profile shows with vehicles ready for their close-ups. These enthusiasts aim to stand out in a way that makes their vehicular statement known and respected among their peers. One of the ultimate destinations for any project