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Brad Lovell

Brad Nelson
Brad Lovell drives his race Bronco up a steep embankment.

Brad Lovell entered his first rock-crawling competition in 2004. Now, two decades later, Lovell has proven himself to be one of the most successful and versatile off-road racers in history.

The championship-winning rock crawler adapted to win championships in Ultra 4, short-course and off-road desert racing. In all, Lovell has amassed nine season championships and over 35 race victories. Less than a decade into his race career in 2012, he was named Dirt Sports Racer of the Year.

He’s taken that versatility into trophy trucks, taking to the desert to compete in events like the Mint 400 and Baja 500. In 2020, Lovell claimed the Every Man Challenge title at King of the Hammers, solidifying his status as one of the best in the sport.

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Lovell officially assumed legend status in 2022 when he was inducted into the Off-Road Motorsports Hall of Fame.

But the moniker didn’t put Lovell into retirement mode, not even close. Lovell hasn’t lost his drive, and his list of victories continues to grow.

In 2024, Lovell drove his Ford Ranger Raptor through Australia’s remote and rugged terrain from Alice Springs to Aputula to the top of the podium, securing a Production 4WD Class victory at the Finke Desert Race.

Shortly after his victory in the land down under, Lovell and his brother Roger Lovell made headlines at the NORRA 1000, driving their Ford Bronco DR, a purpose-built desert race truck developed by Ford Performance and Multimatic, to win their class and finish an impressive 15th place overall. The victory marked the competitive debut of the Bronco DR.

We’re excited to see where Lovell takes his career next. His versatility and talent have already made him an off-road racing legend, and he isn’t showing any signs of letting up on the gas. Lovell continues to push the sport to new heights, and AMSOIL will be there to help him do it.