Looking for the first sign of spring? You’re not alone. It’s never too early to start planning for the first major rally of the year. The 85th annual Bike Week kicks off February 27 and runs through March 8, 2026, in Daytona Beach, Florida.
Daytona Bike Week marks the unofficial start of summer with thousands of riders flocking to the Sunshine State to ride, soak up rays on the beach and enjoy live music, dining and attractions. Riding through Florida’s beautiful countryside is an epic kickoff to any enthusiast’s riding season. Check out the official 22-mile Bike Week Loop.
Our rally regulars created a list of 9 Awesome Things to Do at Daytona Bike Week, including riding on the beach and visiting Daytona International Speedway, where you can get free motorcycle demo rides throughout the week and catch high-performance Superbike, Supercross, Flat Track, Bagger, Twins and Hooligan racing.
Past meets present as this year also marks the 50th anniversary of AMA Superbike. Many anniversary festivities are planned, including appearances by inaugural Daytona Superbike race winner, Steve McLaughlin, inaugural AMA Superbike series champion, Reg Pridmore, and 2025 MotoAmerica Superbike series champion Cameron Beaubier. Did you know they all won on BMWs?*
As the Official Oil of Bike Week, AMSOIL will be there to upgrade your ride with AMSOIL products and onsite oil changes at these locations:
- Daytona International Speedway
1801 W International Speedway Blvd, Daytona Beach - Boot Hill Outpost
1081 US-1, Ormond Beach
Prepping your bike before you go? Order everything you need at AMSOIL.com.
