SEMA Wrap-up: 13 Custom Builds that Use AMSOIL Products

Another SEMA show has come and gone. The biggest names and brightest stars in the automotive world descended on Las Vegas for a week of sensory overload.

Making an impression at a show the size and magnitude of SEMA is a challenge thousands of automotive-related companies gladly undertake each year. SEMA is where many unveil their latest and greatest products and custom builds in an effort to turn heads.

But how does one stand out in the sea of shiny objects? One effective way is for exhibitors to place heavily modified, eye-catching vehicles in their booths.

Exhibit A:

Chris Meyers of Legendary Customs had his custom 1955 Chevy 3100 truck in the AMSOIL booth.

With miles of hall space and lots to see, it’s important to extend a presence outside of one’s own booth. AMSOIL accomplishes this by partnering with high-profile builders whose projects land coveted booth placement at SEMA.

With so much time, effort, money, blood, sweat and tears going into these builds, it’s important to protect them with lubricants as advanced as the vehicles themselves. Check out a few of this year’s builds that had AMSOIL synthetic lubricants under their hoods – and on the radar of all who saw them.