For brothers Brad and Roger Lovell, adventure is always around the next turn, literally. Brad typically finds adventure behind the wheel of his off-road racing truck on a TORC Series track. Roger finds it during grueling Ultra 4 events. Sometimes the brothers even find adventure together, like when winning the Smittybilt Every Man Challenge during
Recent Posts by Lindsay Premo
It was a 1982 Chevy Camaro. Lola was her name. My late husband had saved his hard-earned money to purchase Lola when he was just 15 years old. When he blew the horn, the “Dukes of Hazzard” theme played. He picked me up in it for one of our first dates.
Let me introduce you to our videographer/producer, Wyatt Gruben. We rarely see him in the office, mostly because he’s off at an event getting some pretty awesome footage.
Things got a little intense the other day, race fans. I was poised on my bike at the back of the pack when the flag dropped. Immediately, the competition left me in the dust.
I have a confession, race fans. I kind of love off-road racing (but shh, don’t tell the others). Someone here at AMSOIL once said the way to my heart is through wine and flowers. Au contraire. My response was, “actually, it’s off-road trucks.”
Be prepared to be schooled, race fans. I have a little lesson in technology for you. In today’s age, we all rely heavily on technology in our daily lives. I, for one, would be dead in the water if I didn’t have my phone, iPad and GPS watch (or maybe just lost without the last one).
When the GEICO/AMSOIL/Honda rig rolls into Las Vegas this weekend for the Monster Energy Supercross finale, desert heat will be in true form, with temperatures projected to be near 100ºF (good thing the team uses AMSOIL!).
Imagine heading out on the trail with your sled and crossing over a lake. You open up for about 300 yards, then all of a sudden pinch into a sharp turn. Your inside ski raises and you fight with all your might to hold 375-plus pounds down while at speeds of 65-70 mph, pinching around a corner. That,
Hi race fans! March Madness is upon us, and I’m not just talking about basketball (although, did Duke losing bust anyone else’s bracket?). March means the AMSOIL Championship Snocross Grand Finale in Lake Genva, Wis. And, as we predicted at the beginning of the season, there was a lot of excitement and emotion throughout the eight
Happy February Race Fans! Every year in this wonderful month of love, tens of thousands of spectators and more than 400 competitors descend upon Johnson Valley (a.k.a. Hammertown) for King of the Hammers (KOH).