Is Becoming an AMSOIL Dealer Worth It?

Put it this way – if I didn’t work at AMSOIL, I’d be an AMSOIL Dealer. Here’s why.

The AMSOIL Dealership opportunity has been around since 1973. Many Dealers enjoy selling part-time as a way to fund their passion, like racing, restoring cars, riding motorcycles or traveling. Some have grown their businesses into full-time jobs.

If you’re wondering whether becoming an AMSOIL Dealer is worth it, you’ve come to the right place.

What to expect as an AMSOIL Dealer

Minimal startup cost

$50. That’s all it takes to register, get your Dealer Kit and get started.

AMSOIL Dealer Kit

The Dealer Kit includes…

Some businesses carry high start-up costs. Not the AMSOIL Dealer opportunity. It only costs $49.95 for a one-year Dealership ($64.95 in Canada).

No inventory requirements

Starting a business can be a hassle, one of the biggest hurdles being inventory.

The AMSOIL Dealer opportunity doesn’t force you to have an inventory of products (although some Dealers choose to inventory products to sell to people in their area).

You can sell AMSOIL products and fulfill your orders from AMSOIL directly. We have 13 distribution centers in the U.S. and Canada to make sure orders ship quickly.

AMSOIL Distribution Centers - AMSOIL Dealer Opportunity

More than 99 percent of orders placed by 5 p.m. CT, Monday through Friday, are processed and shipped within 24 hours and arrive within three days via ground delivery.

Even more impressive, more than 96 percent of orders in by noon are shipped the same day. And 99.9 percent are accurately fulfilled.

We often hear from people who are surprised their order arrived so quickly.

Not only that, but Dealers get free shipping on orders of $350 or more ($450 in Canada).

Support when you need it

AMSOIL maintains a team that can help you with any questions you may have.

We also provide access to several free training resources through AMSOIL University Online designed to help you learn more about lubrication fundamentals and AMSOIL products. We also host live training events around the country from time to time as well.

Sell to different customer types

Unlike other network-marketing opportunities, as an AMSOIL Dealer, you are encouraged to grow your customer base by talking to individual people, retailers, commercial businesses and other potential AMSOIL Dealers.

We promote AMSOIL products through events, sponsorships and national advertising so Dealers have a reputable brand to sell.

Tools to grow your business

The Product Guides at are my favorite AMSOIL tool. This tool helps you find everything you need for nearly anything with an engine. It works as a sales tool when you’re talking to customers who ask you what products to use in their vehicles.


MyAMSOILGarage is another great tool that would probably cost money from a different company. But it’s free for everyone.

This tool lets you store vehicle maintenance information and set up service reminders, like when to change oil or transmission fluid.

Dealers use this tool to keep track of their customers’ vehicles so they can send friendly reminders when it’s time to change oil or other fluids.

You can also use it as a tool when talking to commercial businesses, such as landscapers or cab companies, that may need a solution to all the paper receipts lying around.

Event opportunities

AMSOIL Dealers can leverage the work of our marketing team by selling AMSOIL products at events we sponsor.

Customer promotions

Signing up AMSOIL Preferred Customers (P.C.s) is a tried-and-true way to build a strong customer base.

We help by providing P.C.s free shipping on orders of $100 or more ($130 in Canada). Alongside that, we send email promotions to P.C.s, incentivizing them to place orders, which builds your income.

Great products

If you’re a gearhead, you’ve probably come across our products.

And, while I can go on and on about how we deliver the best products on the market, it’s more powerful to hear from AMSOIL users, such as the people who left these product reviews:

AMSOIL Signature Series
AMSOIL Diesel Review

We rigorously test our products in our labs and via third-party independent facilities.

For example, AMSOIL Signature Series Synthetic Motor Oil provides 75% more engine protection against horsepower loss and wear, as shown here.

Our diesel oils are great, too. In fact, independent testing shows that AMSOIL Signature Series Max-Duty Synthetic Diesel Oil provides 6X more wear protection than required by Detroit Diesel’s standard.¹

So, what else do I need to know?

To protect the opportunity for all Dealers, there are a few rules of the road you need to follow:

  • No posting AMSOIL product pricing online (such as eBay, Amazon, craigslist, forums, etc.).
  • “AMSOIL” may not be used in your business name, website URL, Facebook profile, etc.
  • Always identify yourself as an independent AMSOIL Dealer to avoid confusing your business with AMSOIL INC.
  • A Dealership provides an opportunity to build a business selling AMSOIL products to new customers. Respect the work of your fellow Dealers by not interfering with their active customers or accounts.

An AMSOIL Dealership is not a get-rich-quick scheme. It takes hard work and discipline to build an AMSOIL Dealership. But we provide all kinds of resources to help you get started.

AMSOIL Dealer Lorraine Strenkowski, for example, harnessed the power of the Internet to build her business. Check out her story below.

If you are ready to grow your income by selling AMSOIL products, the rewards can be wonderful. In the words of our founder, Al Amatuzio…

“Dream about something! Go ahead! But do something about your dreams. Don’t just let them flit away.”

AMSOIL INC. Founder Al Amatuzio

¹Based on independent testing in the Detroit Diesel DD13 Scuffing Test for specification DFS 93K222 using 10W-30 as worst-case representation.

Updated. Originally published Aug. 7, 2018.


  1. Aside from the great characteristics of AMSOIL motor oils, they can also be paired with AMSOIL filters that can filter up to 20 microns which is better than most brands. This is a killer combination!

  2. I have been an Amsoil dealer since 2008 and I do it not for profit but for the comrade. The fun we have in the shop visiting and telling tales of motorcycle rides, trips, adventures, is priceless. Yes the farmers enjoying the benefits of less downtime, better fuel management and less wear, along with the protection of greases is amazing. Saving money, wear n tear is always good..

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