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  • We're Into Backcountry Riding Play Video
    Videos
    PeopleSnowmobile

    We're Into Backcountry Riding

    Business owner and snowmobile enthusiast Adam Trainer, in his own words. “We’re at Grizzly Lodge, which is located 50 kilometers…
  • We're Into Diesel Hot Rods Play Video
    Videos
    PeopleDieselDiesel Events

    We're Into Diesel Hot Rods

    Business owner and custom diesel builder Walt Moss, in his own words. “I have a trucking business I started in…
  • Videos
    PeopleMotorcyclesDirt Bike

    We're Into Custom Bike Engines

    Custom motorcycle builder Mark “Makr” Atkinson, in his own words. “My name’s Mark Atkinson. My friends call me ‘Makr.’ We’re…
  • We're Into Tanks Play Video
    Videos
    People

    We're Into Tanks

    Tank enthusiast and business owner Tony Borglum, in his own words. “Driving tanks started as what was supposed to be…
  • We're Into Driving Fast Play Video
    Videos
    People

    We're Into Driving Fast

    Professional driver Loni Unser, in her own words. “I started racing three years ago. I’ve always been around it since…
  • Videos
    People

    We're Into Competing

    Professional motorcycle and rally racer Jeff Seehorn, in his own words. “We’re here in Portland at Portland International Raceway after…
  • We're Into Agriculture Play Video
    Videos
    People

    We're Into Agriculture

    Dairy farmer Peter Davie, in his own words. “We’re at Davie Farm in Delta, British Columbia, Canada. My grandfather was…
  • We're Into Custom Classics Play Video
    Videos
    PeopleCars & Trucks

    We're Into Custom Classics

    Custom vehicle builder Murray Pfaff, in his own words. “We’re in Royal Oak, Michigan, located just outside Detroit, and I’m…
  • We're Into Jeeps Play Video
    Videos
    PeopleCars & Trucks

    We're Into Jeeps

    TV host and Jeep lover Tiffany Stone, in her own words. “About a year ago, I had an idea that…
  • We're Into Vintage Go-Fast Play Video
    Videos
    People

    We're Into Vintage Go-Fast

    Custom-vehicle builder Tim Odell, in his own words. “We are located in Lincolnton, North Carolina, right outside of Mooresville and…
  • We're into Building Play Video
    Videos
    People

    We're into Building

    Custom vehicle builders Randy and Sydney Weaver, in their own words. “Randy and I have only been working together for…
  • Videos
    MarinePeople

    We're into the Outdoors

    Professional angler Pete Maina, in his own words. “Well, as far as what I do for a living, it’s been…
  • We're into Drag Racing Play Video
    Videos
    People

    We're into Drag Racing

    Street Outlaw Jerry “Monza” Johnston, in his own words. “We did a daily driver race on Street Outlaws, and a…
  • We're into Hybrid Tuners Play Video
    Videos
    People

    We're into Hybrid Tuners

    Team Hybrid Founder & President James Lin, in his own words. “I grew up in Taipei, Taiwan. That’s where I…
  • We're into Breaking Records
    Team AMSOIL
    Bryce MenziesOff-Road Racing

    We're into Breaking Records

    Professional off-road driver Bryce Menzies, in his own words. “I first started getting into racing from a young age. My…
  • We're into Trucks Play Video
    Videos
    PeopleCars & Trucks

    We're into Trucks

    Award-winning truck builder Randall Robertson, in his own words. “Our motto here at Rtech Fabrications is, ‘We build trucks to…
  • We're into Awesome Play Video
    Videos
    People

    We're into Awesome

    Vehicle builder Gordon Tronson, in his own words. “We’re in Henderson, Nevada, and we’re at my shop where all kinds…
  • We're into Showing Off Play Video
    Videos
    People

    We're into Showing Off

    World-record-holding monster truck driver, sprint-car racer and businessman Joey Sylvester, in his own words. “Welcome to my race shop –…
  • Videos
    People

    We're into Winning

    Scheuring Speed Sports owner Steve Scheuring, in his own words. “This is our 21st year of owning Scheuring Speed Sports….
  • We're into Muscle Cars Play Video
    Videos
    Cars & TrucksPeople

    We're into Muscle Cars

    “Today’s cars have plastic bumpers the same color as the paint, and you can’t tell one car from another. These…
  • We're into UTV's Play Video
    Videos
    ATV/UTVPeople

    We're into UTV's

    “It’s probably the best thing we’ve ever bought. It’s great for working, it’s great for playing.” Watch the video to…
  • We're into V-Twins Play Video
    Videos
    PeopleMotorcycles

    We're into V-Twins

    “It’s the freedom you feel when you’re on the road. The sound of the engine. The freedom to go where…
  • We're into Metric Bikes Play Video
    Videos
    People

    We're into Metric Bikes

    “When you’re really hammering on the throttle, it feels almost like you’re in a fighter jet, flying through the air….
  • We're into Sports Cars Play Video
    Videos
    PeopleCars & Trucks

    We're into Sports Cars

    “People’s reactions are great to get. I really enjoy that. It’s the first car I’ve ever owned that causes people…
  • We're into Classic Cars Play Video
    Videos
    People

    We're into Classic Cars

    “Mustangs have always turned my head. I don’t know if it’s just in me, but it’s a car I’ve always…
  • We're into 4X4's Play Video
    Videos
    People

    We're into 4X4's

    It’s a passion. Your find that one thing that makes you happy, that makes you calm. It gives you satisfaction….
  • We're into Adventurous Fishing Play Video
    Videos
    PeopleMarine

    We're into Adventurous Fishing

    “There’s nothing like a 9 1/2-foot rod absolutely sounding when you get a big fish on. And that’s when the…
  • We're into Great Lakes Fishing Play Video
    Videos
    PeopleMarine

    We're into Great Lakes Fishing

    “I like to fish Lake Superior. There’s nothing like a nice calm day. It’s wonderful. I could stay out there…
  • We're into Tractors Play Video
    Videos
    People

    We're into Tractors

    “The fun part about restoring tractors is that you get to bring them back to life after they’ve been used…
  • We're into Hunting Play Video
    Videos
    People

    We're into Hunting

    “You never get more than a millisecond notice that there’s going to be a bird in front of you. All…
  • We're into Small Engines Play Video
    Videos
    PeopleSmall Engines

    We're into Small Engines

    “I’ve gotten a bit of a tag for ‘Mike’s Garage for Small-Engine Repair.’ When I drive home from work, at…
  • We're into Motorcycles Play Video
    Videos
    PeopleMotorcycles

    We're into Motorcycles

    “I think that’s the beauty of motorcycling – It’s an individual thing, but it can be a small-group thing or…
  • We're into Equipment Reliability Play Video
    Videos
    People

    We're into Equipment Reliability

    “We always want to make sure we’re really efficient with what we do, and that leads toward good preventative-maintenance practices.”…
  • We're into Street Rods Play Video
    Videos
    People

    We're into Street Rods

    “You get to pick the wheels, tires, the look you want, the color – you get to do everything the…
  • We're into Classic Cars Play Video
    Videos
    People

    We're into Classic Cars

    Independent AMSOIL Dealer Jerry Mikielski Jr., in his own words. “We are at Victory Pig in Wyoming, Pennsylvania. It’s a…
  • We're into Tractor Pulling Play Video
    Videos
    People

    We're into Tractor Pulling

    Independent AMSOIL Dealer Todd Domann, in his own words. “Hurricane Allis puts out about 3,000 hp with one single turbocharger,”…
  • We're into Hydroplanes Play Video
    Videos
    PeopleMarine

    We're into Hydroplanes

    Independent AMSOIL Dealer Casey Jones, in his own words. “Hydroplanes get their speed from essentially being an air wing. So,…
  • We're into Humvees Play Video
    Videos
    People

    We're into Humvees

    Independent AMSOIL Dealer Jon Caudron, in his own words. “My girlfriend one day was just like, ‘You need to find…
  • We're into Hunting Play Video
    Videos
    People

    We're into Hunting

    Independent AMSOIL Dealer David Huff, in his own words. “I love coming out here in the North Carolina woods,” said…
  • We're into Produce Ballistics Play Video
    Videos
    People

    We're into Produce Ballistics

    Independent AMSOIL Dealer Thomas Frazier, in his own words. “My pumpkin chunker is ‘Chunk’n-ology.’ It’s where pumpkins learn to fly,”…
  • We're into Cars and Trucks Play Video
    Videos
    Cars & TrucksPeople

    We're into Cars and Trucks

    Independent AMSOIL Dealer Steven Smith, in his own words. “There’s a picture that we have of me in a Bigfoot…
  • We're into Vintage Dirt Bikes Play Video
    Videos
    Dirt BikePeople

    We're into Vintage Dirt Bikes

    Independent AMSOIL Dealer Lorraine Strenkowski, in her own words. “Being vintage is really a state of mind,” said Strenkowski. “For…
  • Videos
    PeopleMarine

    We're into Vintage Outboards

    Independent AMSOIL Dealer Bruce Chadwick, in his own words. “This is a 1929 Elto Speedster. They were nicknamed ‘The Knuckle…
  • We're into Hot Rods Play Video
    Videos
    People

    We're into Hot Rods

    Independent AMSOIL Dealer Martin Cranford, in his own words. “I purchased the van about 10 years ago. I found it in…
  • We're into The Outdoors Play Video
    Videos
    People

    We're into The Outdoors

    Independent AMSOIL Dealers Joann and Robert Smythe, in their own words. “We’re in Rosharon, Texas, which is about 30 miles…
  • We're into Being Your Own Boss Play Video
    Videos
    People

    We're into Being Your Own Boss

    Independent AMSOIL Dealer Andriy Dyachuk, in his own words. “It’s a great thing when you drive around and see a machine…
  • AMSOIL HQ

    We're into Motocross Racing

    Independent AMSOIL Dealer Kevin Arlotti, in his own words. “Most kids want dirt bikes. Not all kids’ families can afford…

    • What Does Oil Viscosity Mean

    Oil viscosity is the measure of its resistance to flow. How quickly or slowly motor oil flows affects how well it protects your engine.

    Learn More

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