Casual motorists generally take no interest in crawling under their vehicles on a Saturday afternoon. And, when was the last time you heard someone express excitement over dropping their car off at the dealership for maintenance?
The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.
The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long
We’re all familiar with the automakers’ longstanding best-in-class horsepower and towing-capacity wars. Each model year seems to feature a vehicle whose brute strength and towing capacity dwarf those of the outgoing models. Lately, automakers have found new turf over which to battle: the number of automatic transmission gears. No self-respecting automaker, it seems, will introduce