Performance Racing Industry Awards 2023

The 2023 Performance Industry Racing (PRI) Show is a wrap, and attendees are back home digesting all the latest developments in the racing & motorsports industry. It’s where motorsports professionals of all stripes gather to discuss trends, products, business strategies and more among their peers. The PRI show began in 1986 and has since become the premier trade show for all things racing and performance related.

Scott Birdsall’s Land Speed Truck – Runs on AMSOIL

Like SEMA, PRI is not open to the public. However, the impact it makes is widely reverberated among racers and enthusiasts alike. The PRI Show draws over 1,000 exhibiting companies from around the world to the Indiana Convention Center. There are over 3,400 booths on display and attendance hovers around 40,000. The AMSOIL team was on site with a lot to share.

This street-legal engine makes over 1,000 hp and runs on pump gas. – Len Groom

1,000 hp Supercharged LS – Runs on AMSOIL

We had a 1,000-hp Supercharged LS Engine on display in the AMSOIL booth, where attendees were given an up-close look at what it takes to produce and maintain a high-performance engine. It generated a lot of interest and excitement over the course of the three-day show.

AMSOIL Sr. Product Marketing Manager Len Groom was on site, adding “This 1,000-horsepower build is the result of a ton of hard work from the team at AMSOIL. We did our best to torture it on our dyno, but our AMSOIL DOMINATOR held up like a champ and the internals remained like new.”

Runs on AMSOIL

The Featured Product Showcase is another highlight, giving attendees the chance to see what’s new in exhibitor product innovations. AMSOIL had eight new products on display in the 2023 PRI Featured Product Showcase.

Among hundreds of entries spanning several categories, AMSOIL had the honor of winning two awards. AMSOIL DOMINATOR® 10W-40 Synthetic Racing Oil and AMSOIL 100% Synthetic Hybrid Motor Oil captured the attention of the judges, who deemed both worthy of the “Best Lubricant Product” distinction.

PRI Winner – AMSOIL DOMINATOR 100% Synthetic Racing Oil

The 2023 PRI Show was a fantastic way for the AMSOIL team to wrap up another exciting year. AMSOIL is well-known in the racing industry, and PRI is the perfect place to showcase our 50 years of synthetic lubrication expertise to those who appreciate the importance of quality products in high-end racing applications.