The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.
The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate more power and performance in their quest for max velocity.
Today is a trifecta of awesomeness. It’s Wednesday, Sturgis starts this Friday and this gives me the chance to feature my Woman Crush Wednesday (WCW), Ms. Jessi Combs. Sturgis is in its 77th year, but if you’re riding down for the first time, check out these cool tips for your first Sturgis, or these scenic Sturgis
The Sturgis Motorcycle Rally is a true bucket-list destination for any motorcycle enthusiast. Each year thousands upon thousands of riders descend on Sturgis, S.D., and turn this small, sleepy town into a motorcycle mecca. Some travel the road to Sturgis as an annual endeavor, while others make it a once-in-a-lifetime journey. In either case, there
A couple weekends ago, those of us in Wisconsin and Minnesota experienced spring-like temps in the 50’s and 60’s. It brought out the sights and sounds of a few brave motorcyclists on their first ride of the year, despite knowing winter was not yet over. While we’re currently back to experiencing winter up north as