13 Reasons We Love Our Independent AMSOIL Dealers

amsoil suzuki motocross

Becoming an AMSOIL Dealer is as much about joining a team of like-minded enthusiasts as it is about making money. Many of the independent AMSOIL Dealers who distribute our products channel their love of speed and power through rebuilding classic cars, tearing up the motocross track and modifying their vehicles. Here, we present 13 reasons

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Your Polaris, Ski-Doo and Arctic Cat Dealer Can’t Void Your Warranty for Using Aftermarket Parts or Lubricants

Amsoil ski doo summit snowmobile

Original equipment manufacturers (OEMs) continue to introduce new snowmobiles, UTVs and other powersports equipment with advanced materials and new technologies. As a result, prices continue to increase. 



AMSOIL 2017 Year in Review: Part II

amsoil snowcross duluth mn

AMSOIL is all about enthusiasts who work hard and play harder, whether on a sled, dirt bike or in a car. Together we’re fiercely “Devoted to Protection” when it comes to taking care of our vehicles and toys.



AMSOIL Heads to SEMA New Product Showcase with 13 New Products

SEMA show las vegas convention center

The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.



Which of These 5 Approaches to Vehicle Maintenance Do You Use?

old vw beetle maintenance

Maintenance is one of those things you either do or don’t do. There isn’t a good way to fall “in between” on the maintenance spectrum, nor do your vehicles, equipment or toys like to be in a state of disrepair. Life is short, so why waste time due to improper maintenance?



Why You Should Be Wary About Using Break In Oil in Powersports Equipment

suzuki gsxr 600 oil change

Marco Navarro asks on our Facebook page about break in oil, with attention paid to powersports engines. Thanks for the question, Marco. Let’s get to it. Maintaining an engine is a constant fight against wear.



AMSOIL Helps Team FTF Cycles Achieve 8 Land-Speed Records

The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate more power and performance in their quest for max velocity.



3 Builders to Meet at Sturgis 2017

Today is a trifecta of awesomeness. It’s Wednesday, Sturgis starts this Friday and this gives me the chance to feature my Woman Crush Wednesday (WCW), Ms. Jessi Combs. Sturgis is in its 77th year, but if you’re riding down for the first time, check out these cool tips for your first Sturgis, or these scenic Sturgis

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First Time Heading to Sturgis? We’ve Got Some Tips.

For those taking their inaugural ride to Sturgis this year, we’ve got some riding tips that will help make your first rally a success.



How to Protect a Motorcycle Wet Clutch (and How it Works)

2017 Indian Scout motorcycle

A 10-mile trudge down gravel roads more trafficked by mosquitoes than people. That’s the situation I faced after dumping my Honda 350 motorcycle on a patch of loose gravel. Back then (the mid 1990s), cell phones were a luxury, especially deep in the woods of northern Minnesota where I lived.