The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really is the premier automotive specialty products trade event in the world. There was a constant traffic flow to the AMSOIL booth
When I returned to AMSOIL in 1996 and attended my first SEMA Show, one of my first aims was to get a handle on the publishing industry, especially with regard to the magazines that were out there covering the scene from various angles. It was astonishing how many niches there were. What an exciting industry.
The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long
Few places are more exciting for a project vehicle unveiling than at SEMA. Here is where the automotive world’s builder elite show up with vehicles worthy of magazine covers and movies. From vintage restorations and overhauls, to fresh-off-the-line models modified to standards of perfection, there is a little bit of everything at SEMA.
SEMA is a less than a month out, and we here at AMSOIL are gearing up for one of our most exciting appearances yet. In a show of this magnitude, companies pull out all the stops in causing a splash and cutting through all the noise generated by every heavy-hitter within the specialty automotive industry.
After accumulating his fair share of miles across the Midwest, Jerry Dixey headed to the Northeast section of our great nation for what is billed as the Factory Five Racing Road Tour. Just as each tour leg has its own name, they’re also unique in character as well. Last week’s tour, again presented by AMSOIL and
Nothing says summer quite like the sight of well-kept hot rods, muscle cars, street rods and other classics hitting the open road. After a long winter of storage, owners are eager to clock more miles while making the rounds throughout the summer car show scene. This weekend, there are two grand-scale car show events taking
This weekend AMSOIL will be on hand at the Car Craft Summer Nationals as the Official Oil, reaching thousands of auto enthusiasts at one of the largest street machine events of its kind. Held at the Wisconsin State Fair Park in Milwaukee, Wis., the Car Craft Summer Nationals displays acres of stunning vehicles from all
The 2016 Street Rodder Road Tour has begun its 21st season and AMSOIL employees got a thrill when Jerry Dixey and his Road Tourians pulled in to the AMSOIL Center this week for a tour of the plant and fellowship over a meal. This leg of the road tour, sponsored by AMSOIL and Ford Performance,
Yesterday we recapped the AMSOIL product news and events that took place in the first half of the year. Let’s continue our walk down memory lane with the conclusion of the 2015 AMSOIL Year in Review. From summertime road trips to the grand SEMA Show, AMSOIL was in all corners of the engine-driven industry right