The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.
For brothers Brad and Roger Lovell, adventure is always around the next turn, literally. Brad typically finds adventure behind the wheel of his off-road racing truck on a TORC Series track. Roger finds it during grueling Ultra 4 events. Sometimes the brothers even find adventure together, like when winning the Smittybilt Every Man Challenge during
The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate more power and performance in their quest for max velocity.
My mother took the Culligan Man to task not long ago. Not the flesh-and-blood Culligan Man, but the actor on TV. It happened when I was visiting my folks during lunch. I have lunch at my parent’s house here in Superior, Wis., every Wednesday.
I have a confession, race fans. I kind of love off-road racing (but shh, don’t tell the others). Someone here at AMSOIL once said the way to my heart is through wine and flowers. Au contraire. My response was, “actually, it’s off-road trucks.”
What happens if a tree falls in the woods and no one is there to hear the sound? I tell you, based on what I saw and felt in Idaho recently, it makes a noise. Probably a loud noise, too, because when a big tree collides with the earth, you feel the ground tremble.
Be prepared to be schooled, race fans. I have a little lesson in technology for you. In today’s age, we all rely heavily on technology in our daily lives. I, for one, would be dead in the water if I didn’t have my phone, iPad and GPS watch (or maybe just lost without the last one).